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Prof. Neela Kameswari, published a paper “ Soaring ambitions of White Enigma”, in AIMS
journal of Management, ISN number 2395 – 6854.
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Prof. Neela Kameswari, published a paper “Turning the wheels of fortune at GFCL”, AIMS
journal of Management, ISN number 2395 – 6852.
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Prof. Neela Kameswari, published a paper “ Bombay Chemical company: Entering a new
Market, AIMS journal of Management, ISN number 2395-6853.
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Prof.Neela Kameswari, published a paper “Ethical is not mythical: personal value
orientations as determinants for effective segmentation of Ethical consumers”,
International journal of Sales and Marketing Management Research and Development
(IJSMMRD) ISN number 2249- 6939.
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Prof. Neela Kameswari, published a paper " Social marketing: A Tool for Behavioral
Change", Business Management practices- Emerging Trends, 02, ISBN No: 978-93-88805-95-9.
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Dr Shoba Rani B, published a paper “cause related marketing: an approach to corporate
social responsibility”, Inspira- Journal of Modern Management & Entrepreneurship (JMME),
07(02), 169 - 177
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Madhavi Gutha, published a paper "challenges of Women Entrepreneurs- A special focus on
stress management", International Journal: Indo Global Journal of Applied Management
Science,04(1)
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Dr Nousheen Sultana, published a paper "Study the relationship between Social
Intelligence and Organizational Effectiveness", SHODH SARITA, 07
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Dr Parmeshwari Babani, published a paper "INVESTOR ROLE IN MARKET DECISION - IMPACT OF
VIX FUTURES ON VIX SPOT", (Scopus indexed)Academy of Accounting and Financial studies
Journal, 25(5)
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Dr. Parmeshwari Babani, published a paper on "Impact of block chain technology on the
efficiency of Financial markets - A study", Scopus indexed Academy of Accounting and
Financial studies Journal 2021, 25(6), 1 - 11
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Dr. Parmeshwari Babani, published a paper on "impact of select investment avenue on
GDP", JARDCS ,11(2)
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Dr. Parmeshwari Babani, published a paper "Impact of block chain technology adoption on
Financial markets", JARDCS ,11(2)
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Sandhya Rani M, published a paper "challenges in MSME with special reference to HRM",
International Journal: Indo Global Journal of Applied Management Science, 4(1)
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Sandhya Rani M, published a paper "Employee retention strategy and organizational
Effectiveness: Impact analysis with reference to IT companies", Sambodhi
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Sandhya Rani M, published a paper "Effect of Motivational practices on employee
retention:- Mediating role of Job satisfaction", Wesleyan Journal of Research,14 (2)
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Nedunuri K Kiranmai published a paper "Employer Branding Factors: Impact on employee
retention in IT sector", Shodha prabha, Vol No(40), Issue No(4).
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Nedunuri K Kiranmai published a paper “Adoption of Employer branding dimensions and
their effectiveness in IT Sector”, Novyi Mir Journal, Vol No(8),Issue No(8).
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Ch.Aruna published a paper “A study on impact of demographic factors on usage of fin
tech services in banks with respect to senior citizens in Hyderabad.”,Novyi Mir Journal.
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Ch.Aruna published a paper “ Fintech for Financial Inclusion: Importance, Initiatives
and Challenges of FinTech in India.